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Posts Tagged ‘Tony Gedge’

Controlling Patients Heart & Mind

Controlling Patients Heart & Mind

IMG_3262I know your time is valuable, so I’ll get right to it. I have an opportunity for you. But first I need your advice.

I’m putting the finishing touches to a new online training programme ‘How To Talk To More Patients About High Profit Procedures & More Challenging cases WITHOUT Selling!’

I want to make sure I don’t leave anything out, so, please will you let me know your biggest question about how to talk to more patients about upgrading their treatment to transform their smile. 

 

Listen, it could be absolutely anything, before a patient comes in, during or when they leave. 

And it maybe questions your Clinicians/ Smile Advisors/TCO’s maybe struggling with, and need solutions to increase their private fee income. 

Best of all, there are no silly questions, in fact the sillier I have found often produce the biggest results. This is open for your clinicians too so please feel free to forward to your team. 

What To Do Next…  Just type your question in the box and click submit. In exchange for your advice I’ll give you FREE access to my online MASTERY Workshop that’s happening on Thursday 21 September. This will sell for £97 in the near future, but you’ll get special access to experience the course free when you let me know your # 1 question, OK, here is the easy form… CLICK HERE

Thank you in advance. 

Here’s to talking more confidently to more patients about high profit procedures & more challenging cases WITHOUT selling!  Tony

P.S. Forward this email to your team members now, you have nothing to lose. Imagine more private fee income?

 

Your Team Are The Heart of Your Business. How Do You ‘Praise’ Them?

Your Team Are The Heart of Your Business. 

How Do You ‘Praise’ Them? 

From the desk of Vicki Mayson 

spot prizeI’ve just handed out two ‘On The Spot Gifts’ to two team members that have helped me out this week.  And come to my rescue with some much needed resources, “Thanks guys.” That got me thinking, how do YOU praise or reward your team?

Here’s a look at what we do at MPOD….

As some of you will know we use TINYpulse “Cheers for Peers” which is a fantastic tool.  If you haven’t already got it you should take a look – we take it one step further and we hold Cheers parties every month. The person with the most cheers and the person who gave the most cheers receive a prize, (we have an extra-long team break with cake and we read out all the Cheers that have been given for the previous month).

Plus we also have our “On The Spot Gifting Box” where we hand out a gift to team members who have gone out of there way to do something or put a great idea forward or done something that little bit different.

We also do most of the tips and ideas I’m sharing with you here.  I hope some of them come in handy, it’s nice to have a good mixture of ways to appreciate your team.

Here’s My Top 10 tips

  1. Go old school and send a card, rather than giving a team member a pat on the back or high five, send a card to their home. Don’t just leave it on their desk or hand it to them.
  2. Take photos of your team’s accomplishments or take candid shots of them hard at work. Celebrate their contributions by creating a collage on the office wall or staff room.
  3. Spontaneous treats;bring in doughnuts one morning or chilled drinks on a hot afternoon. Let your team take a quick break to kick back and relax before they go back to their task at hand.
  4. Put a sincere acknowledgment of a team member in your ‘Done For You’ newsletter. This takes only a few minutes of your time but creates long-term ‘trophy value’ for the team member.
  5. Tell a team member’s story of accomplishment at your huddle. Detailed stories are perceived as more interesting, meaningful, thoughtful, and memorable.
  6. Take a team member to lunch to show your appreciation. Remember to do more listening than talking.
  7. Say ‘thank you’, an all-too-obvious, yet highly underused form of appreciation.
  8. Surprise treats, at the end of the day when everyone’s gone home, stick a chocolate bar, their favourite snack, or treat in their desk drawer. They’ll be able to start their day off on the right foot after they’ve found their surprise.
  9. Recognition Day, or on team bonding days keep a section back and organise a formal team recognition day at work. Make a whole event out of it with food, awards, and team building activities.
  10. Offer new professional opportunities. Show you have faith by giving team members new responsibilities and projects. Give them clear objectives, and then support them as they reach for these goals.

Why not share some of your top tips on team appreciation on our MPOD Members Facebook page?

Until next time

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

Follow Up Is the Key!

Follow-upFollow Up Is the Key! 

From the desk of Mike Leach 

You all want more new patients, right? You all want to see more leads coming into the practice, more growth, and ultimately more profit. Correct me if I’m wrong.

It’s the same for any industry – more sales = growth = profit.

Great, now we’ve established the goals. Step 2 is to generate leads that can be converted into sales.

Now that is tricky. How do you generate more leads, but not just any old lead it needs to be the right lead? Well you come to a company like MPOD and we’ll do that for you through a combination of on- and off-line marketing.

Please understand that at this stage in the process the job is only half done, you need to convert that lead into business.

Now, at this point, this is where many practices fail. They fail to make the most of the lead, they fail to follow up.

The truth is that converting a lead is difficult. The way we work is to add as much personality, authority and just enough treatment information to your website so that when the lead walks through your practice door you don’t have to do much to get them over the line.

Did you know that at MPOD we offer extensive conversion training to all our on-line clients to make sure that they have the best possible chance of converting new leads? If I’m honest it’s only recently that I began to understand what a massive impact this has on practices, especially new practices that are not used to dealing with leads from Google and Facebook.

But here’s something interesting: not every lead is ready to convert on day 1. No amount of personality and authority can set all leads on the express lane to conversion. For many leads this is simply the first step on the ladder. An initial enquiry to find out more about the treatment perhaps.

That means this lead needs to be followed up over time. Yes they will receive an email from the practice if they have completed a web form, yes they will receive a further phone call or email from the practice to try and book them in for an appointment, but what then?

We’ll add all your leads to a sales funnel to ensure that they receive a copy of your monthly newsletter and a copy of your mid-month broadcast email. That helps to keep your practice in the client’s mind, but that’s not enough.

The fact is you need to be doing more. You need to be scheduling regular contact calls with these leads to try and entice them into the practice and move forward with treatment. Maybe an internal letter campaign with an offer to entice them in. Perhaps an open day or event at the practice, or maybe we can do some remarketing to those leads with a follow up message.

There are lots of options available and lots of reasons why you can justify contacting that person again. If they ask not to be called again, make sure you send them a pack in the post, so that when they decide they are ready to proceed, your information is sat there in the top draw waiting to be looked at again.

It’s all about the follow up guys. We can only do so much.

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

Demographics, Decisions and Dilemmas

age demographicsDemographics, Decisions

and Dilemmas 

From the Desk of Cally Gedge 

What are demographics and why do they matter? 

One of the earliest studies of demographics dates back to 1662 they are basic studies of population looking at age range, population size, spread of people etc.

Why do they matter to your practice?

Demographics can be key when marketing into any area.

For example,  if your main demographic in your town or city are women aged between 20 and 35 years your main product would of course be Ortho, not implants, though you might want to chip into the right areas and find out where your implant prospects are grouping.

Does this make sense…?

I recently posted an example on MPOD´s Members´ Facebook pageage distribution

 

 

 

 

This infographic is based on social media.

Again look at this age range and the type of social media relative.

A question we get asked continually at MPOD is which social media site should we work on.

Again check the demographic on your town or city and aim at this age range suitable to the right social media site.

How do you do this?

Just simply Google:

  • Demographics for “town name”
  • You will be given statistics from local authorities, which you can use at will.

So before investing into any area know your demographics, know how condensed the population is or where the hot spots are for your specific high end treatments.

If you want any help with anything related in this area please let me know and I will be more than happy to get involved.

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

Treasure Map 2018 – Why it’s important to bring your Team to Treasure

Treasure Map 2018 – Why it’s important to bring your Team to Treasure 

From the desk of Tony Gedge 

Grey Holme

In An Engaged World Warren Martin from Greyholme Dental Suite are Engaging Their Team.  Here is what Warren said…

“The Team come because, I mean, I’ve been to conferences before not necessarily Treasure Map, but you come away with all these ideas of what you want to do, what you want to implement and it’s like banging your head against a brick wall, you come home and they all sort of, previously they’ve looked with raised eyebrows “oh he’s been on a course, give him a month and we’ll be doing the same thing as we always used to”.  That’s been a challenge previously, unless you are there you don’t get the energy of the conference itself and it’s great for them to experience it first-hand…..”

Watch the rest of the video with Warren and listen to what else he says about why it’s important to bring the whole of your Team to Treasure….

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Sat on the Laps of Giants – Treasure Map: Results Rule – Part 2

Jon and TeamIMG_4783Sat On The Laps of Giants 

Treasure Map: Results Rule 

Part 2 

From the Desk of Tony Gedge 


At Treasure Map Results Rule we introduced a new concept.  A panel of five experts. They answered many questions but did not have time to answer them all.

Join Jon Swarbrigg and Tony Gedge on…

  • Motivation: How to keep your team motivated. Five unheard of ideas

  • How to get other team members more ENTHUSIASTIC about their work

  • Team Buy In:  How Not To

  • Plus Much Much More


Everything you wanted to know about motivating your team but daren’t ask.

Here’s what Sat Kelley from Heath Dental Practice had to say about bringing his team to Treasure Map… 

Hello. I’m Sat Kelley. I’m a principal dentist in Solihull in a practice that I’ve had for 12 years now. I’ve been working with MPOD for six, seven years maybe, been through all the different processes, Royal Ruby Red, attending Treasure Map every year. Brought my team most years, my team’s with me again today.

Probably the two most important factors that bring me back time and time again, is one, we face with all sorts of problems in the practice, everybody does. Doesn’t matter what practice you have, it’s never 100% perfect and as a principle, you lose motivation and coming to one of these events, motivated by the enthusiasm of all the different delegates, Tony and his team, but most importantly, you realize that everybody else is having the same problems that you are and it stops you feeling slightly less of a failure, if you like. So it peps you up, it keeps you going again and that is probably the most valuable part of it.

You get nuggets, you get golden nuggets, things you’ve forgotten, things you haven’t even thought about but that camaraderie, the family feel of the MPOD setup, the team, the delegates, everybody, and their willingness to share, is probably the most important part of it for me. So, I’ll be coming back as long as these guys haven’t retired, I’ll be coming back year on year.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Blackburn Dentist Named Winner of National Competition for the ‘Provision of Exceptional Patient Care Services.’

Best Of the Best Award

Blackburn Dentist Named Winner
of National Competition for the

‘Provision of Exceptional Patient Care Services.’

From the desk of Tony Gedge 

Over one hundred and fifty dentists around the UK select Blackburn’s very own Khalid Master, one of the two Clinical Directors of ‘Bank View Smile Studios’ for the prestigious award.

The award is presented annually at a National Dental Conference to a dental practice that can demonstrate their commitment to the ‘Provision of Exceptional Patient Services.’

The winner was announced on January 20th at the Hilton, Deansgate, Manchester.

Khalid did an inspiring and engaging presentation in front of some of the best dentists and most successful practices in the UK. The focus of his interactive presentation was to highlight the novel ways in which they communicate with their new and existing patients through a variety of media; both online and offline. He went on to highlight some of the outstanding results they have managed to achieve with a variety of patients and the positive impact the treatments have had in improving their quality of life.

Khalid was awarded a large ‘Best of the Best’ trophy and won a Customer Service weekend retreat in Spain with top customer service guru Tony Gedge. On receiving the highly sought after accolade, Khalid said “To be in the company of, and to share a stage with such distinguished dentists is an honour in itself and then to be voted as the winner by my esteemed peers was truly overwhelming. We are really passionate and constantly innovative with our committed approach to service provision. We focus all our energy on making our patient’s journey pain free, stress free and truly memorable, which is why so many of our patients ‘actually look forward’ to visiting us and regularly refer and entrust the care of their nearest and dearest. ”

In presenting the award Tony said, “I have never experienced such extreme patient customer service in all my thirteen years of coaching dentists. The Bank View Smile Studios customer service initiatives are truly inspiring and it was a privilege for Khalid to share his good practice with us all. It was remarkable for the audience to witness the uniquely fun and exciting approach they have in providing exceptional patient experiences.”

Runners up at the awards were Dentistry on the Square from Glasgow who gained huge media exposure in the press and on the radio.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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mike leach mpod

2017 SURVIVAL STRATEGY # 6 – INVESTING IN YOUR PEOPLE – PART 5

 2017 SURVIVAL STRATEGY # 6 –

INVESTING IN YOUR PEOPLE – PART 5 

From the desk of Tony Gedge 

mike leach mpodResult-A-Holic # 5 Mike Leach

“How I Generate 20,076 Website Clicks, 2,808 Prospect Calls, 636 Lead Capture Forms Filled In, 744 Webforms Completed, With An Average Website Conversion Rate of 13,08%. Quick Modelling of Online Success”

MPOD head online honcho Mike Leach, avid supporter of Liverpool, for his sins, is responsible for managing £124,112.16 on Facebook advertising and £279,967.78 on Google AdWords, that’s a total of £404,079.94.

LEAD GENERATION AND CONVERSION tactics and strategies, and insights that work best in today’s highly sceptical consumer dentistry market, especially as spending shrinks due to BREXIT…and exactly what every TEAM needs to be doing to double the number of website clicks, calls, lead capture forms filled in, webforms completed, and double your website conversion rate.

 

 

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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2017 SURVIVAL STRATEGY # 6 – INVESTING IN YOUR PEOPLE – PART 4

2017 SURVIVAL STRATEGY # 6 –

INVESTING IN YOUR PEOPLE – PART 4 

From the desk of Tony Gedge 

mhari-coxonResult-A-Holic #4  Mhari Coxon 

“How To Build A Predictable Leadership Model”

Tired of trying to lead your team, trying to let go and let ‘em get on with it, trying to listen with deaf ears, trying to get your people to measure their productivity without success…worried your best people will leave…looking for the feeling of security in an unsecure world?

Mhari Coxon former professional relations and patient insights for Philips will show you and your team a Predictable Leadership Model that has for over a decade, guaranteed loyalty of patients, people and newbies … beginning as a hygiene therapist and now working her magic with a Pharma company, Mhari returns to Treasure Map for the second time. And this is what she said on her Facebook page, “Can’t wait to be a speaker for this unorthodox effective marketing experience. You have to break through the noise. This is different. Many have come before and retired in a happy place.”

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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2017 SURVIVAL STRATEGY # 6 – INVESTING IN YOUR PEOPLE – PART 3

2017 SURVIVAL STRATEGY # 6 –

INVESTING IN YOUR PEOPLE – PART 3 

From the desk of Tony Gedge  

stuart-bowkerResult-A-Holic #3 Stuart Bowker

“Recruiting, Managing, Motivating Magnificent Teams”

I first met Stuart Bowker in a Leeds’ courtroom. He was Area Director for 36 pubs within the fledgling group JD Wetherspoon. I was applying for licences for my nightclubs and he too for JD’s pub chain.

Stuart was instrumental in creating the “JD Wetherspoon’s Way” a blue print of how they do things. It included its people, standards and systems. After that Stuart head-hunted by Café Nero and then onto Pizza Hut.  Today Stuart is Regional Director for 14 Grosvenor Casinos.

Now get this and confidential please. Stuart manages “Double Digit Million Pounds a Week!”  And this is the incredible bit, he manages, motivates, measures over 1,000 people. He continually smashes his targets from HQ and this is not done by random luck. It’s based ON RESULTS.

Stuart’s management meetings are about team and not necessarily numbers. He is only interested in the COMMENTS from the NPS – net promoter score. An ex JD Wetherspoon’s boss is now Operations Director for Oasis dental chain. When Stuart walked into his local dentist just after being taken over by this McDentist, the receptionist had lost the smile on her face. He knew at that moment the practice had unfortunately become corporate.

At Treasure Map Stuart shares story after story of HOW NOT TO MOTIVATE your people and of course themselves.

I would not be surprised if Stuart gets best speaker marks for his down to earth style, no ego, story selling ability, which moves mountains and brings in the results he has produced consistently over the past twenty years. Just for the record, Stuart is speaking as a favour to Tony; he does not do this for a living, even though he’s an incredible speaker.

At Treasure Map learn from the best. Let Stuart guide you and your people to the biggest RE$ULTS in 2017 your practice has ever experienced.

Don’t dilly-dally. 85% SOLD OUT.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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MPOD: Marketing Pirates of Dentistry

Tel: 0113 827 2249  Email: talk2us@marketingpiratesofdentistry.com

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