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Results. Not social media impressions. Your impact social media blueprint

Results. Not social media impressions.

Your impact social media blueprint

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Mike Leach may be a Liverpool fan, but there is no one in dentistry right now who knows more about making social media pay its way than him.

 

Social media is a pain and a necessity. Many social media experts proclaim it’s the saviour, the new kid on the block to attract high profit procedure patients and complex cases. But that couldn’t be further than the truth.

Straight teeth prospects – 18-30 years old, do live on social media rather than TV. Social media is the NEW TV. But most of their mums and dads are still not there yet. But there is a way to find the 50-plus generation who are there.

 

Consumers now take their news from social media, as well as recommendations for products and services. In fact, if a business doesn’t have a 5-star rating then their chances of being frequented by a review seduced consumer is severely restricted.

 

But seeing as our conference will be all about making our people not happier as a clock-watcher can be happy, a person who slags off their colleagues in the kitchen can be happy, a colleague who underperforms who is clearly happy at work, a slacker who may also be happy… happiness is not our objective here. But what is?

 

To Stand United

Your objective is to get your people emotionally connected to a purpose, a philosophy that all your people stand behind.

 

Mike heads up MPOD’s Impact Social Media. We have severely rejected rolling out a social media programme for our clients, even though we’ve been managing social media for some. It’s taken 5 years to prove we get results through a new framework to get bums on seats, but we also use it for recruitment. 

 

Mike will uncover how your team is essential to getting return on time spent on social media. Return on paid ads, what your people must do, when to do it, how to do it, what not to do. Without your people doing it, what any external marketing agency does doesn’t matter, you are missing half the pie. 

 

Mike will walk you and your people through case study after case study of the biggest mistakes he sees each and every day. For the past 5 years we have secretly been perfecting SOCIAL MEDIA WITH IMPACT. Not just impressions and other useless stats your social media expert fobs you off with, but real yardsticks.

 

Your people may drive your profit, but your people must be engaged in your social media strategy for 2018. Without a proven blueprint, you are simply applying bleach on BPE 4. Mike will demonstrate to your people how to model an impactful social media strategy producing results. Results rule, not impressions.

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People protocols. How (not) to make your people happy

People protocols

How (not) to make your people happy

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From working in a male dominated, auto industry profession, being in the first five in the now hugely successful JCT 600 car chain, Cally knows a thing or two about keeping people unhappy within the workplace. 

 

But Cally also knows how to keep people happy. In a male chauvinist, automotive profession driven by fear, backstabbing, and well poisoners, Cally not only survived but thrived.

 

I’ll be honest with you, after we decided to grow MPOD from a nice business of just me and Cally, she rejected the calling. “I do not want to manage the emotions of people ever again”, she insisted. But she did and our rapid growth has only been possible with an engaged team.

 

How do you engage a team each and every day? How do you manage out well poisoners who will destroy your values, service standards and everything that you stand for? The well poisoner will muddy the mind, body and soul of new recruits, never mind your older team members. How do you do this? Cally has assisted dozens of Practice Managers through this process. There’s not a week goes by without at least one of our members managing out the wrong fit.

 

Dental Mavericks is one of the world’s leading dental charities. And all done within 7 years. Such a massive growth – now taking over 5,000 kids out of daily dental pain in just one week in North East Morocco – doesn’t happen by accident. Cally has built a culture bonded by strong values. It’s living by these values, processes, relationships and planning that makes the difference.

 

Easily Transferable

For the first time, Cally shares her people planning protocols. How to inspire a dental team that has never met before, in a third world country, and within 24 hours be working together in total harmony. Cally will walk you through her never before revealed process. This is easily transferable to your own practice as soon as you leave. 

 

But it also goes deeper than that. It starts at the recruitment phase. Cally will also reveal her recruitment process from on boarding to regular one-on-ones. Cally reveals all not only for leadership but each role every team member takes in creating and sustaining an inspirational dentistry workplace. You must not miss out on this most difficult art of attracting, retaining and constantly managing the emotions of people.

 

Cally says, you do not manage people, only their emotions. You’ll be itching to implement Cally’s simple strategies and tactics on Monday as soon as you get back. And the best part, your people will be even more eager than you!

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

MPOD: Marketing Pirates of Dentistry

Tel: 0113 827 2249  Email: talk2us@marketingpiratesofdentistry.com

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