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Posts Tagged ‘Marketing’

How Not To Get Beat Up By Your Bulldog Employee

How Not To Get Beat Up By Your Bulldog Employee

 

angry-construction-worker-isoalted-white-48485926

I did take precautions. I had two 6’5 doormen sat with me when I asked him for his keys to my nightclub, Liquid.

In those days it was a lot easier to get rid of someone for being a racist. 

I had a staff of about 20 at Liquid; at my first club, Love To Be, over 100. Then, some 20 years ago, I had absolutely no idea how to engage a team. I just employed ‘em on personality, put ‘em behind the bar, on the Technics SL1200 turntables or the front door. We bonded at the end of the night for our usual lock-in with friends and staff. 

There is no doubt about it, I was being ripped off. In fact, I once went to a party at my assistant manager’s house and his living room was filled with a certain kind of champagne you could only get at my club. Since then I’ve slowly got better, and have helped 100s of dental care professionals all over the world ENGAGE with their people to boost performance, productivity, emotional connection to colleagues and patients alike. 

NET PROFIT TRIPLE BY PEOPLE FOCUS…

As a result, I have seen net profit triple just by focussing on their people. Many members are having their best months ever; it’s a combination of internal and external marketing and looking after their inhouse customers, their people. The words employees, and staff are banned. Team is what you will find working in one of the most successful hotel chains.

It is people that make profit and not profit that makes people. For the first time ever, I am presenting 6 actions that when carried out in tandem boost morale, purpose, progress, profit and all manner of activity driven by your people. 

Make no mistake, without an inspired, engaged, motivated and highly emotionally charged team you will never get down to 2 days. I will provide examples from dental practices that are smashing it. And outside the profession too, focussing on some of the best tactics and strategies employed by the best UK workplace winners.

Inspire More In Less Time

In this 90-minute session alone you will learn more than years spent reading the books, reports, watching videos… and learn from real life coalface coaching, including face to face DCP training I have undertaken in the past 20 years. I have personally trained over 700 DCP’s on my TEAM HARMONY PROGRAMME. 

I will also reveal how, with a team of leaders and members, I am turning around Marbella Rotary Club engagement levels; and from 12% this is now reaching nearly 30%. These same tactics I can take you and your people through. 

ENGAGEMENT has to be lead by your people too, and that’s why it’s important you bring as many of your people to Treasure as possible. You can’t relay everything back to them. They just won’t get it. You won’t get their buy in. 

Engage, inspire, motivate, sustain your people by watching my countless mistakes and successes in the art and science of creating and sustaining an inspirational dentistry workplace.

How do you know if your people are engaged, working to their full potential? A gut instinct on how emotionally committed your people are to your practice’s future vision, mission, meaning, values and service standards is flawed thinking. You take x-rays to see what’s underneath in the mouth, I urge you to do something similar with your team’s ECL- emotional commitment level toward your future goals. 

TRIBUNERALS?

Low engagement levels can end up at tribunal. Low engagement levels suppress profit potential. But the thing is Low Engagement Levels are down to you. But it’s not your fault. 

How to create and sustain an inspirational dentistry workplace was never on the agenda at business school. But it is your fault if you choose to ignore this urgent warning. 

MPOD are so serious about this growing, pressing, now urgent problem we are dedicating a full 2-day training programme to take your people from mild engagement to super high engagement – like you’ve never seen. 

Forget building your technique. Your people technique is what will get you taking a 5 day extended weekend from Friday to Tuesday. Work Wednesday and Thursday. 

Upgrade your people’s engagement levels. Inspire them to help inspire themselves. The best performing people motivate themselves. I will show you how. It’s a simple 6-step system my most successful members use to create and sustain their best months ever.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Follow Up Is the Key!

Follow-upFollow Up Is the Key! 

From the desk of Mike Leach 

You all want more new patients, right? You all want to see more leads coming into the practice, more growth, and ultimately more profit. Correct me if I’m wrong.

It’s the same for any industry – more sales = growth = profit.

Great, now we’ve established the goals. Step 2 is to generate leads that can be converted into sales.

Now that is tricky. How do you generate more leads, but not just any old lead it needs to be the right lead? Well you come to a company like MPOD and we’ll do that for you through a combination of on- and off-line marketing.

Please understand that at this stage in the process the job is only half done, you need to convert that lead into business.

Now, at this point, this is where many practices fail. They fail to make the most of the lead, they fail to follow up.

The truth is that converting a lead is difficult. The way we work is to add as much personality, authority and just enough treatment information to your website so that when the lead walks through your practice door you don’t have to do much to get them over the line.

Did you know that at MPOD we offer extensive conversion training to all our on-line clients to make sure that they have the best possible chance of converting new leads? If I’m honest it’s only recently that I began to understand what a massive impact this has on practices, especially new practices that are not used to dealing with leads from Google and Facebook.

But here’s something interesting: not every lead is ready to convert on day 1. No amount of personality and authority can set all leads on the express lane to conversion. For many leads this is simply the first step on the ladder. An initial enquiry to find out more about the treatment perhaps.

That means this lead needs to be followed up over time. Yes they will receive an email from the practice if they have completed a web form, yes they will receive a further phone call or email from the practice to try and book them in for an appointment, but what then?

We’ll add all your leads to a sales funnel to ensure that they receive a copy of your monthly newsletter and a copy of your mid-month broadcast email. That helps to keep your practice in the client’s mind, but that’s not enough.

The fact is you need to be doing more. You need to be scheduling regular contact calls with these leads to try and entice them into the practice and move forward with treatment. Maybe an internal letter campaign with an offer to entice them in. Perhaps an open day or event at the practice, or maybe we can do some remarketing to those leads with a follow up message.

There are lots of options available and lots of reasons why you can justify contacting that person again. If they ask not to be called again, make sure you send them a pack in the post, so that when they decide they are ready to proceed, your information is sat there in the top draw waiting to be looked at again.

It’s all about the follow up guys. We can only do so much.

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

Demographics, Decisions and Dilemmas

age demographicsDemographics, Decisions

and Dilemmas 

From the Desk of Cally Gedge 

What are demographics and why do they matter? 

One of the earliest studies of demographics dates back to 1662 they are basic studies of population looking at age range, population size, spread of people etc.

Why do they matter to your practice?

Demographics can be key when marketing into any area.

For example,  if your main demographic in your town or city are women aged between 20 and 35 years your main product would of course be Ortho, not implants, though you might want to chip into the right areas and find out where your implant prospects are grouping.

Does this make sense…?

I recently posted an example on MPOD´s Members´ Facebook pageage distribution

 

 

 

 

This infographic is based on social media.

Again look at this age range and the type of social media relative.

A question we get asked continually at MPOD is which social media site should we work on.

Again check the demographic on your town or city and aim at this age range suitable to the right social media site.

How do you do this?

Just simply Google:

  • Demographics for “town name”
  • You will be given statistics from local authorities, which you can use at will.

So before investing into any area know your demographics, know how condensed the population is or where the hot spots are for your specific high end treatments.

If you want any help with anything related in this area please let me know and I will be more than happy to get involved.

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

Treasure Map 2018 – Why it’s important to bring your Team to Treasure

Treasure Map 2018 – Why it’s important to bring your Team to Treasure 

From the desk of Tony Gedge 

Grey Holme

In An Engaged World Warren Martin from Greyholme Dental Suite are Engaging Their Team.  Here is what Warren said…

“The Team come because, I mean, I’ve been to conferences before not necessarily Treasure Map, but you come away with all these ideas of what you want to do, what you want to implement and it’s like banging your head against a brick wall, you come home and they all sort of, previously they’ve looked with raised eyebrows “oh he’s been on a course, give him a month and we’ll be doing the same thing as we always used to”.  That’s been a challenge previously, unless you are there you don’t get the energy of the conference itself and it’s great for them to experience it first-hand…..”

Watch the rest of the video with Warren and listen to what else he says about why it’s important to bring the whole of your Team to Treasure….

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

MPOD: Marketing Pirates of Dentistry

Tel: 0113 827 2249  Email: talk2us@marketingpiratesofdentistry.com

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