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‘Online Reputational Reviews Starts In The Hearts and Minds Of Your People’

peterbradleyInspirational Dentistry Workplace Professor Peter Bradley, Formally Red Carnation Hotel Group 

 

‘Online Reputational Reviews Starts
In The Hearts and Minds Of Your People’

‘94% of Consumers Would Use A Company With A 4 * Review’

So this begs the question… how many online reviews do you have to have, need in order to make her buy? Keep reading to find out. Many Members are playing mini games to make this a reality. Reviews are Reputation. They are the digital superhighway trust currency especially for younger consumers and even 50 plusses.

But the second, third, fourth big reputational question is how do we procure 5* reviews, how do we get people to say positive things, to love us? First, as Peter Bradley is famous for saying, create memorable moments in your business. Your people have to be fully engaged to deliver friendly service. ‘In 2016, 13.5 % of online reviews mention the words friendly, or rude and 26.8 % talk about service.’ (Vendesta.com)

I am pleased to announce Peter Bradley from the Red Carnation Hotel Group is appearing at Treasure Map. When we first started visiting the Montague on the Gardens five years ago in central London, all their hotels were rated number #1 in Trip Advisor. A huge feat and all driven by their engaged people delivering memorable moments, which then promoted the customer to write a review.

This, of course, does not happen by magic. There is an unknown five step process that starts at a grassroots level with your people. Peter Bradley does not speak for a living, he is a coal face, service led warrior leading a team of hospitality in the hundreds. He has a proven system and he’s sharing this priceless insight with your team at Creating An Inspirational Dentistry Workplace, Manchester 22.

Peter will also share how to provide instant recognition and reinforce your culture, but he is taking it one step further. Discover Red Carnation in-house training programme called ‘HQ Island’ where he takes every single member of the Red Carnation team and trains them on a secret book, how to provide memorable hospitality, what they are empowered to do, provide instances of what’s happened in the past and so forth. Next Peter will share how he rewards and recognises staff achievements.

Prizes for people who have done the ‘Most Memorable Action of the Month’ and people who have been the ‘Green Person of the Month’ and the ‘Sales Person of the Month’. You can tell people that they are empowered to do it, you can provide instant recognition, but that is where it will end if there isn’t then something on a monthly, or bimonthly or biannual basis, which also helps to reinforce that message. If not then it will fade out.

Discover Red Carnation Hotels 12 Service Standards that his team members carry around and their 5 values. This hospitality. This is the real business you are in. You will never see Peter speak in dentistry ever again. If you want more online 5 * reviews then your people have to be empowered to make that happen. Peter will sprinkle his magic dust over your people. Sit back and relax, let him create your inspirational dentistry workplace. As Jon Swarbrigg says, ‘its better off coming from someone else not just you the owner’.”

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Results. Not social media impressions. Your impact social media blueprint

Results. Not social media impressions.

Your impact social media blueprint

social-media1

Mike Leach may be a Liverpool fan, but there is no one in dentistry right now who knows more about making social media pay its way than him.

 

Social media is a pain and a necessity. Many social media experts proclaim it’s the saviour, the new kid on the block to attract high profit procedure patients and complex cases. But that couldn’t be further than the truth.

Straight teeth prospects – 18-30 years old, do live on social media rather than TV. Social media is the NEW TV. But most of their mums and dads are still not there yet. But there is a way to find the 50-plus generation who are there.

 

Consumers now take their news from social media, as well as recommendations for products and services. In fact, if a business doesn’t have a 5-star rating then their chances of being frequented by a review seduced consumer is severely restricted.

 

But seeing as our conference will be all about making our people not happier as a clock-watcher can be happy, a person who slags off their colleagues in the kitchen can be happy, a colleague who underperforms who is clearly happy at work, a slacker who may also be happy… happiness is not our objective here. But what is?

 

To Stand United

Your objective is to get your people emotionally connected to a purpose, a philosophy that all your people stand behind.

 

Mike heads up MPOD’s Impact Social Media. We have severely rejected rolling out a social media programme for our clients, even though we’ve been managing social media for some. It’s taken 5 years to prove we get results through a new framework to get bums on seats, but we also use it for recruitment. 

 

Mike will uncover how your team is essential to getting return on time spent on social media. Return on paid ads, what your people must do, when to do it, how to do it, what not to do. Without your people doing it, what any external marketing agency does doesn’t matter, you are missing half the pie. 

 

Mike will walk you and your people through case study after case study of the biggest mistakes he sees each and every day. For the past 5 years we have secretly been perfecting SOCIAL MEDIA WITH IMPACT. Not just impressions and other useless stats your social media expert fobs you off with, but real yardsticks.

 

Your people may drive your profit, but your people must be engaged in your social media strategy for 2018. Without a proven blueprint, you are simply applying bleach on BPE 4. Mike will demonstrate to your people how to model an impactful social media strategy producing results. Results rule, not impressions.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

MPOD: Marketing Pirates of Dentistry

Tel: 0113 827 2249  Email: talk2us@marketingpiratesofdentistry.com

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