You may know her as MPOD Operations Director and Co-founder and Trustee for the charity Dentalmavericks.org. She is a strong believer in “putting back” into the world what is taken out. Cally loves adventure and travel which makes the perfect fit through Dental Mavericks.
More importantly a mother of two gorgeous twins, Billy and Tallulah.
Cally believes in a strong work ethic coupled with determination and stamina and ‘consistent persistence’ which she brings to her clients and team members life each and every day. Uniquely, Cally worked in the motor industry responsible for a million pound budget, sourcing and buying cars for the infamous millionaire Jack Tordoff, JCT Motors. Cally has hands on experience creating businesses from scratch and growing them exponentially. She is knowledgeable and comfortable about getting things DONE!
She built and owned the Soul Kitchen Café Bar in Leeds City Centre which she sold at a profit. And fifteen years later her customers still interact with her through Facebook! And while pregnant with twins Cally birthed Brainstorm Training a provider of NVQ courses for the hospitality sector.
Cally has an exceptional eye for spotting opportunities and delivering results which is all the more relevant today within private dentistry.
For your benefit Cally runs MPOD from an office in Spain, the only proven results based done- for- you dental marketing and practice growth company in the UK.
In her spare time Cally enjoys walking her 3 lovable dogs, reading and travelling.
Yes, it is true that the team at MPOD want area domination in YOUR marketing.
“Area domination one of the many keys to our success in marketing and practice growth” says Cally, “and therefore we want like minded clients who express energy and ambition whilst injecting that most important ingredient of fun.”
Tony Gedge is an R.O.I – return on investment marketing strategist, practice building and turnaround mentor. He is editor of three R.O.I – return on investment newsletters for adding more purpose and progress and profit to dental practices.
Since 2004 Tony has published three print newsletters for his network including ‘The Marketing Pirates of Dentistry Letter’, The R.O.I Letter, and The Profitable Practice delivering high yield marketing insights and for his ‘Sat on the Shoulders of Giants’ interview series Tony has interviewed over 350 authors, entrepreneurs, and business growth specialists including Paddi Lund, Yar Zuk, Larry Rosenthal, Paul Dunn and hundreds more.
Tony’s primary focus of his business life these days, however, is searching the globe for cutting edge information, technologies, ideas he can steal and distribute to his Membership, and personal clients and his elite MPOD Multi Practice Owners group that assists them to constantly re-invent themselves and their businesses.
He studies history of advertising and marketing and holds the world’s largest ad collections featuring famous copywriters from the early 1900’s.
Tony also researches and collects artefacts from the greatest business minds that dentistry has ever produced including Dr Painless Parker, and showman PT Barnum, members of the highly secretive Lunar Society that started the Industrial Revolution including Josiah Wedgewood, Joseph Priestly and Ben Franklin.
Tony writes about unconventional sales and marketing ideas (“somewhat badly,” he says), as well as reports, books, videos, audio books on personal development. “I love my readership that appreciates the way I look at things”, Tony says. “And that is stimulating.”
His books and business development programs include The Hidden Persuaders, 66 Marketing Secrets for Private Dentists, and eleven other practice growth systems. “How to Stop Her Search with You”, his twelfth initiative.
Tony continues to write about sales and marketing and personal development strategies for private practice on a daily, weekly basis in the Marketing Pirates of Dentistry e-zine and private client newsletters.
Tony is available for two speaking engagements per year depending on location. This fee is donated to Dental Mavericks.
He also allows 4 days per year for private practice visits £4,995 per day with a 15 percent donation to the Dental Mavericks charity.
Tony is one of the highest fee earners of direct response copywriters in the UK private dental market generating £10,000 to £50,000 per project.
Mike moved to Spain in 2003 with his wife and daughter searching for a better quality of life. He works with MPOD Lead Generation clients to design and develop online and offline strategy’s for practice growth.
Outside of work Mike is a massive Liverpool football fan. In actual fact he was married at Anfield, the stadium of Liverpool FC.
Previously a Project Analyst with O2 and Virgin Media in the UK and qualified in Microsoft Access, Excel and VBA. In fact Mike won the “Idea of the Year” award whilst working at O2 for developing a system that would save the company a quarter of a million pounds a year.
Mike has been part of the MPOD team since 2010 and handles the creation of websites, online marketing strategy -using Google Ads, Facebook, Instagram and more. In addition, Mike creates much of the design work for clients and is heavily involved in Social Media implementation for our Impact clients.
Reporting and analysis also form a large part of Mike’s role. Each month, along with Victor, he will compile monthly performance reports for clients and then discuss his findings on a monthly call with the practice owners or principal dentists.
Mikes DISC profile is “C”, meaning he is logical and analytical and uses his skills to ensure that your website receives plenty of visitors that convert into new patients.
If you decide to move forward with an MPOD Lead Generation & Conversion website, Mike will be the one to lead you through the process.
He’ll be responsible for designing the website layout, ensuring its fully mobile compatible and complying with the latest rules set out by Google.
He also focuses on lead capture. Developing techniques that allow us to pinpoint exactly what is causing a new lead to contact you, where they came from, why they got in touch and if they eventually became a paying customer.
Using the latest analytical software so that he can identify what marketing campaigns are working for each member, what keywords are making the phone ring and where your site can improve.
Furthermore, Mike will be in control of your Facebook advertising. Designing the graphics, videos, developing the headlines and call to actions, and deciding on the best methods in which to target your audience.
Mike also keeps up to date with the latest online developments, ensuring that MPOD are always ahead of the game.
This includes more than 3 Google Online Certifications and training with Facebook.
Vicki is MPODs Office Manager, during her career she has been everything from an Office Junior, a Taxi Operator, Bar Person, Restaurant Manager, Retail Manager, Conference & Banqueting Manager. and just before moving to Spain, a Sales Manager.
Vicki moved to Spain in 2003 not long after the birth of her daughter Millie. Her main reason for moving was to find a better lifestyle in the relaxed Spanish town she lives in “Coin”, which is predominately Spanish.
Vicki and her husband Dave (who is a chef) launched a company called Bladerunner Chef, where they had the sole export rights to import “Le Chef” clothing to the Andalucía area.
After living in Spain for a few years Millie started school and was the only English girl in the entire school so soon picked up the language but unfortunately didn’t have any English friends, that’s what made Vicki decide to create a group called “Kidz Inland”.
The concept was to get local expat families together to make new friends and have fun, she organized monthly events for all the family and ended up with over 190 kids in the group.
Due to the great success of “Kidz Inland” Vicki started up a Brownie Unit which was part of British Guides in Foreign Countries. The brownie unit then expanded into Guides.
In 2011 Vicki started working for Marketing Pirates of Dentistry where she manages and measures the teams KPIs, being a “D” DiSc style (Dominance) this is an ideal role for her.
Vicki also organizes MPODs experiences such as Treasure Map and Profits In Paradise – How To Live A More Remarkable Life.
Furthermore Vicki makes sure the MPOD office runs smoothly, that KPI’s are met, that each team member is equipped with the correct tools and processes to do their job.
Vicki is often the voice of MPOD. The one our members speak to when they have a request.
Each year MPOD choose a team member to accompany Dental Mavericks in Morocco. In 2013 Vicki became MPODs newest “Dental Maverick” where off her own back she excelled in taking on the role of “Patient Pathway”. Setting up the triage and managing the pathway from start to finish.
And she goes back to The Rif Mountains in Morocco year in year out to help Dental Mavericks take children out of Daily Dental Pain. In 2017 Vicki won the Maverick of Maverick award which was presented to her at the Dental Mavericks Annual Ball.
Outside of work Vicki enjoys putting together the Dental Mavericks newsletter and annual report, getting together with friends and family days out.
Susan was born and bred in a small village called Allerton Bywater, Castleford in the UK.
After leaving the local comprehensive school Susan worked her way up through the ranks of a top law firm in Leeds, becoming a senior manager of a 35 strong IT team across Leeds, Manchester and London.
The main focus of Susan’s role was to provide exceptional customer service to the clients. After all time is money for lawyers so any IT downtime was a loss of earnings.
Susan achieved this by implementing best practice, providing one to one coaching to team members and group training days where goals, targets and scenarios were discussed. Each member of the team had set key performance indicators which allowed them to be measured on an individual basis.
After 24 years service Susan was made redundant and decided it was time to change her life, in more ways than one. Not only was she embarking on finding a new job, but also decided that her personal life was ready for a new chapter and divorced, moving back to the village where she was born.
Susan not only took some time out to recharge her batteries and re-evaluate her life, but during that time she met her “first love” Christopher again on a night out in a local pub.
Not long after, Susan and Chris set up home together in the UK but over the years they would spend most of their holidays on the Costa Del Sol, Spain. It was on one of these holidays that they decided to move to Spain and in September 2014 their dream became a reality.
They both believe that life really is too short and whilst you’re thinking about it someone else is doing it! So here they are both living the dream! Happy days!
Susan’s disc profile is “S” meaning she is conscientious and methodical in her approach.
Susan has developed her role at MPOD over the years to focus on what her key strengths are, client service, people and organisation. Along with Jay, Susan has taken on the role of Personal Success Manager looking after our client’s best interests. Susan organises events, such as Royal Ruby Red, Heart & Mind and the Rise Up Practice Visits.
Susan was fortunate to visit Morocco with Dental Mavericks as a volunteer on one of the projects, helping to take children out of daily dental pain.
This was an opportunity that Susan felt she could not miss. It was extremely rewarding and enabled Susan to give back which is one of MPOD’s core values.
Originally from Waterlooville – Portsmouth Jay is a typical coastal girl and lived on the Marbella coast for 8 years before relocating to Coin. Luckily the sea is only a short 20 minute drive as beach walks, sunsets and cocktails are some of her favorite past times.
From the age of 4 Jay competed competitively in Gymnastics earning her a top spot in the Southern Region British Gymnastics squad and often trained with the GB team in state of the art facilities across the UK.
With her keen appetite for sport and coaching she completing a BTEC National Diploma in Sports Science at South Downs College after finishing her GCSE’s. Jay moved to Spain in 2003, Spain was her first stop in what was meant to be a few years travelling, however after a few months living on the Costa del Sol she decided to stay.
After a series of seasonal jobs in 2008 she found a small start-up company helping financially insolvent people organise their finances.
The small start-up then grew over 7 years to a team of 30 sale members and an admin team of 10 which she managed through all the stages of building the company.
In 2014 Jay wanted to start a family and had a baby boy in the October, when her Son James was 2 and in nursery Jay felt the need to get back to work and soon applied to join the MPOD team. Jay is an ’S – I’ style, meaning she is conscientious and methodical in her approach, while being outgoing friendly and fun.
Jay’s original role at MPOD was administrations but over time we have seen her strengths in creativity and bringing new ideas to the table. In a brainstorming session between her and her colleague Susan they came up with the PSM Role (Personal Success Manager) providing each member with a unique concierge service and direct contact here at MPOD, ultimately saving our members time while building stronger relationships.
We have recently launched our social media product “IMPACT” and due to her interest in social media Jay is our Social Media Account Manager.
Victor is our most recent addition to the MPOD team. Born and raised in Spain, he chose to study English at the University of Malaga from where he graduated in 2014.
He spent some time in the UK, first as an Erasmus student in Coventry and later working for a rental car company in London.
After 7 months in the capital, Victor decided to move back to Spain where he could study his real passion, illustration and graphic design.
During the course he began doing occasional work for the MPOD newsletter and the Gold package. Reports and some video edition were included on his tasks as his experience grew.
On finishing his course, Victor became a regular member of the MPOD crew, at the moment he deals with any visual task including picture or video editing. He is also in charge of posting all the content created for IMPACT. More recently Victor started doing some work for Grow Your Business With A Book, where he gives format to the books provided by the practices
Every year at MPOD we have a competition, the prize is a fully paid trip to collaborate with one of Dental Mavericks’ projects. In 2018 Victor was the lucky winner and had the opportunity to visit their dental project on Lebanon.
There he worked as a photographer (you can see some of his work on DENTAL MAVERICKS Facebook)
This experience was eye opening for him and as he says on his own words “In all these places I found nothing but kindness and gratitude. From the kids, from the teachers, from the patients and from the people involved on the project. I can’t recommend the experience enough to anyone willing to help and ready to receive a dose of reality.”
Victor is an ’S’ style, meaning he is conscientious and methodical in his approach, which he needs to be when editing your videos and creating posts for our Impact Social Media Package.