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Follow Up Is the Key!

Follow-upFollow Up Is the Key! 

From the desk of Mike Leach 

You all want more new patients, right? You all want to see more leads coming into the practice, more growth, and ultimately more profit. Correct me if I’m wrong.

It’s the same for any industry – more sales = growth = profit.

Great, now we’ve established the goals. Step 2 is to generate leads that can be converted into sales.

Now that is tricky. How do you generate more leads, but not just any old lead it needs to be the right lead? Well you come to a company like MPOD and we’ll do that for you through a combination of on- and off-line marketing.

Please understand that at this stage in the process the job is only half done, you need to convert that lead into business.

Now, at this point, this is where many practices fail. They fail to make the most of the lead, they fail to follow up.

The truth is that converting a lead is difficult. The way we work is to add as much personality, authority and just enough treatment information to your website so that when the lead walks through your practice door you don’t have to do much to get them over the line.

Did you know that at MPOD we offer extensive conversion training to all our on-line clients to make sure that they have the best possible chance of converting new leads? If I’m honest it’s only recently that I began to understand what a massive impact this has on practices, especially new practices that are not used to dealing with leads from Google and Facebook.

But here’s something interesting: not every lead is ready to convert on day 1. No amount of personality and authority can set all leads on the express lane to conversion. For many leads this is simply the first step on the ladder. An initial enquiry to find out more about the treatment perhaps.

That means this lead needs to be followed up over time. Yes they will receive an email from the practice if they have completed a web form, yes they will receive a further phone call or email from the practice to try and book them in for an appointment, but what then?

We’ll add all your leads to a sales funnel to ensure that they receive a copy of your monthly newsletter and a copy of your mid-month broadcast email. That helps to keep your practice in the client’s mind, but that’s not enough.

The fact is you need to be doing more. You need to be scheduling regular contact calls with these leads to try and entice them into the practice and move forward with treatment. Maybe an internal letter campaign with an offer to entice them in. Perhaps an open day or event at the practice, or maybe we can do some remarketing to those leads with a follow up message.

There are lots of options available and lots of reasons why you can justify contacting that person again. If they ask not to be called again, make sure you send them a pack in the post, so that when they decide they are ready to proceed, your information is sat there in the top draw waiting to be looked at again.

It’s all about the follow up guys. We can only do so much.

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

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Demographics, Decisions and Dilemmas

age demographicsDemographics, Decisions

and Dilemmas 

From the Desk of Cally Gedge 

What are demographics and why do they matter? 

One of the earliest studies of demographics dates back to 1662 they are basic studies of population looking at age range, population size, spread of people etc.

Why do they matter to your practice?

Demographics can be key when marketing into any area.

For example,  if your main demographic in your town or city are women aged between 20 and 35 years your main product would of course be Ortho, not implants, though you might want to chip into the right areas and find out where your implant prospects are grouping.

Does this make sense…?

I recently posted an example on MPOD´s Members´ Facebook pageage distribution

 

 

 

 

This infographic is based on social media.

Again look at this age range and the type of social media relative.

A question we get asked continually at MPOD is which social media site should we work on.

Again check the demographic on your town or city and aim at this age range suitable to the right social media site.

How do you do this?

Just simply Google:

  • Demographics for “town name”
  • You will be given statistics from local authorities, which you can use at will.

So before investing into any area know your demographics, know how condensed the population is or where the hot spots are for your specific high end treatments.

If you want any help with anything related in this area please let me know and I will be more than happy to get involved.

Find Out More - Free Discovery Call With Cally

Want to know more about what MPOD can do for you and your dental practice? Complete the form and we will contact you for a 20 minute discovery call to find out more about you and your practice, your goals and ideas, and to see where we can help you improve.

  • MPOD Membership
  • Lead Generation Systems
  • Treatment Plan Conversion Days
  • Rise Up Program

(Most Dental Practices can profit from at least 25 % more visitor conversions with these proven tactics in place.)

Let us be honest with you. Bespoke sessions, and the breadth, depth, and honesty of Cally’s findings – make a refreshing change. You’ll be glad to know she does not spout jargon, and numbers; only return on investment.

She is NOT a cool techy kid. She is a dental marketing strategist! She speaks the truth. So please don’t expect a sales pitch!

Please Complete The Form For Your Free Consultation

Read terms and conditions here

We hate spam and will never rent or sell your details to anybody

Treasure Map 2018 – Why it’s important to bring your Team to Treasure

Treasure Map 2018 – Why it’s important to bring your Team to Treasure 

From the desk of Tony Gedge 

Grey Holme

In An Engaged World Warren Martin from Greyholme Dental Suite are Engaging Their Team.  Here is what Warren said…

“The Team come because, I mean, I’ve been to conferences before not necessarily Treasure Map, but you come away with all these ideas of what you want to do, what you want to implement and it’s like banging your head against a brick wall, you come home and they all sort of, previously they’ve looked with raised eyebrows “oh he’s been on a course, give him a month and we’ll be doing the same thing as we always used to”.  That’s been a challenge previously, unless you are there you don’t get the energy of the conference itself and it’s great for them to experience it first-hand…..”

Watch the rest of the video with Warren and listen to what else he says about why it’s important to bring the whole of your Team to Treasure….

Find Out More About Treasure Map

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Treasure Map 2018 – Team to Treasure

Bankview (2)Treasure Map 2018 – Bringing your Team to Treasure 

From the desk of Tony Gedge

 

In An Engaged World Khalid Master from Bank View Smile Studios are Engaging Their Team.  Here is what Khalid said…

“The two of us had decided that we had to take everyone to Liverpool, Treasure Map 9 we brought about 12 people and we brought 12 people this year as well.  You have to bring the whole team because as I said to some members who I met at Treasure Map 11 recently that if you are trying to take in all of that information, you go back, you are energised, clearly you are, you are full of ideas, but realistically I think it is impossible for you to relay 16 hours of knowledge, enthusiasm, ideas into a team and a group of people who were just not there to experience it themselves, you have to be there to understand and appreciate”

Watch the rest of the video with Khalid and listen to what else he says about bringing the whole of his Team to Treasure…

 

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Sat on the Laps of Giants – Treasure Map: Results Rule – Part 2

Jon and TeamIMG_4783Sat On The Laps of Giants 

Treasure Map: Results Rule 

Part 2 

From the Desk of Tony Gedge 


At Treasure Map Results Rule we introduced a new concept.  A panel of five experts. They answered many questions but did not have time to answer them all.

Join Jon Swarbrigg and Tony Gedge on…

  • Motivation: How to keep your team motivated. Five unheard of ideas

  • How to get other team members more ENTHUSIASTIC about their work

  • Team Buy In:  How Not To

  • Plus Much Much More


Everything you wanted to know about motivating your team but daren’t ask.

Here’s what Sat Kelley from Heath Dental Practice had to say about bringing his team to Treasure Map… 

Hello. I’m Sat Kelley. I’m a principal dentist in Solihull in a practice that I’ve had for 12 years now. I’ve been working with MPOD for six, seven years maybe, been through all the different processes, Royal Ruby Red, attending Treasure Map every year. Brought my team most years, my team’s with me again today.

Probably the two most important factors that bring me back time and time again, is one, we face with all sorts of problems in the practice, everybody does. Doesn’t matter what practice you have, it’s never 100% perfect and as a principle, you lose motivation and coming to one of these events, motivated by the enthusiasm of all the different delegates, Tony and his team, but most importantly, you realize that everybody else is having the same problems that you are and it stops you feeling slightly less of a failure, if you like. So it peps you up, it keeps you going again and that is probably the most valuable part of it.

You get nuggets, you get golden nuggets, things you’ve forgotten, things you haven’t even thought about but that camaraderie, the family feel of the MPOD setup, the team, the delegates, everybody, and their willingness to share, is probably the most important part of it for me. So, I’ll be coming back as long as these guys haven’t retired, I’ll be coming back year on year.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Blackburn Dentist Named Winner of National Competition for the ‘Provision of Exceptional Patient Care Services.’

Best Of the Best Award

Blackburn Dentist Named Winner
of National Competition for the

‘Provision of Exceptional Patient Care Services.’

From the desk of Tony Gedge 

Over one hundred and fifty dentists around the UK select Blackburn’s very own Khalid Master, one of the two Clinical Directors of ‘Bank View Smile Studios’ for the prestigious award.

The award is presented annually at a National Dental Conference to a dental practice that can demonstrate their commitment to the ‘Provision of Exceptional Patient Services.’

The winner was announced on January 20th at the Hilton, Deansgate, Manchester.

Khalid did an inspiring and engaging presentation in front of some of the best dentists and most successful practices in the UK. The focus of his interactive presentation was to highlight the novel ways in which they communicate with their new and existing patients through a variety of media; both online and offline. He went on to highlight some of the outstanding results they have managed to achieve with a variety of patients and the positive impact the treatments have had in improving their quality of life.

Khalid was awarded a large ‘Best of the Best’ trophy and won a Customer Service weekend retreat in Spain with top customer service guru Tony Gedge. On receiving the highly sought after accolade, Khalid said “To be in the company of, and to share a stage with such distinguished dentists is an honour in itself and then to be voted as the winner by my esteemed peers was truly overwhelming. We are really passionate and constantly innovative with our committed approach to service provision. We focus all our energy on making our patient’s journey pain free, stress free and truly memorable, which is why so many of our patients ‘actually look forward’ to visiting us and regularly refer and entrust the care of their nearest and dearest. ”

In presenting the award Tony said, “I have never experienced such extreme patient customer service in all my thirteen years of coaching dentists. The Bank View Smile Studios customer service initiatives are truly inspiring and it was a privilege for Khalid to share his good practice with us all. It was remarkable for the audience to witness the uniquely fun and exciting approach they have in providing exceptional patient experiences.”

Runners up at the awards were Dentistry on the Square from Glasgow who gained huge media exposure in the press and on the radio.

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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Sat on the Laps of Giants – Treasure Map: Results Rule 11

Sat on the Laps of Giants – Treasure Map: Results Rule Part 1

From the desk of Tony Gedge 

mnd_stack_largeAt Treasure Map: Results Rule 11, we had a new Sat on the Laps of Giants, a panel of experts.

Over the next few weeks each expert will video answer the questions they did not have time to get through.

First up, YES KARL, Mother Natures very own on weight loss, diet and nutrition expert. 

And why the alkaline diet is a quack.
 
 


 
Here’s what Jon Swarbrigg from Farsley Dental Practice had to say about bringing his team to Treasure Map… 

“Hi, I’m Jon Swarbrigg of Farsley Dental Practice and Dental Excellence at Harewood. Just enjoyed the MPOD annual conference, here in Manchester. For me it’s three of the most important days of the year. We meet on the Thursday, because I’m part of the Royal Ruby Red group and have been for the last five or six years. The Royal Ruby Red group for me, is one of the most important groups for the meet up because it makes me accountable for the 90 day goals. It gives me the chance to sit with some very privileged company really, with some great practice owners and business owners and totally facilitate a great day.

Like I say, you set your 90 day goals and then you’re accountable, and that’s what drives results. The MPOD conference then is a chance for me to bring all that team along for them to benefit and, I’m going to say absorb, the knowledge that’s in the room. Provides a real focal point for our calendar year and not only for us to reflect on what we have done over the last 12 months, but also what we’re going to do as a team moving forward in the coming 12 months. It gives us great energy at the time of year when sometimes people have just finished post-Christmas, immediately, we’re into January and we go back and are charged. Everybody’s fueled up and ready to go.

So there’s huge energy amongst the team already, just from this morning’s session. It’s difficult to sort them in terms of value, it’s almost priceless to me. It’s really, really difficult to put something on it. Personal development as well as business growth, our businesses continue to grow. We’ve now got 12 dentists, three hygienists, 25 staff working. So success, if it was just purely financial figures, yep, the practice continues to grow.

We had a record growth year last year. We were up 23% on the bottom line. Our EBITDA has continued to grow, it’s up another six percent from last year. Personally, just watching the people who have come now as the team, to the last, I think it’s four or five Treasure Map’s that we’ve brought the whole team to. Just to watch them personally develop as well, it’s phenomenal. I think you can measure success in a number of different ways, not just financially. So, being now, part of an empowered team that leads the decisions in the practice without me having to be there, is probably the biggest success I would say over the last five or six years that we’ve gone to Treasure Map.

Value on it, it’s pretty much priceless.”

Retarget Marketing… What’s That All About? By Mike Leach

Retarget Marketing … what’s that all about?

 From the desk of Mike Leach 

remarketingYou’ve probably heard about retarget marketing before or remarketing as it’s sometimes called, but you might not fully understand what it is and how it works.

The concept is quite simple and you’ve perhaps seen it in action if you’ve been on Amazon or Booking.com.

Let me explain … You’ve been searching for a hotel on booking.com and then you open up Facebook and low and behold there´s the hotel, or other hotels in the same city, in an advert in the side bar. That’s retargeting. Booking.com, or whoever, have followed you across the web by use of a cookie and are reminding you of the hotel that you looked at.

Reality is, retargeting for dentistry is not quite as easy, but last month we cracked it! And we did it all through Facebook.

As you probably know, we run lots of successful Facebook advertising campaigns for our Lead Generation members. What I’m able to do is track, again by the use of a cookie, each person that lands on your website/page that originates from Facebook.

Facebook compiles those people in a list for me which I can then use as a mailing list if you like. I can then show these people, and only these people another treatment ad as a follow up reminder.

The trick is, to make the campaign work you need to have the right follow up ad. I had an idea that we should use a video to follow up the original image ad, and the video should contain 3 promises/3 reasons why they should choose you for straight teeth braces.

The video is then loaded as an advert on Facebook and will only show to people that have landed on your straight teeth page, via Facebook, in the last 30 days.

So what happened? Well, I checked the figures and there were a whopping 61 calls from the call tracker number displayed on the video. That’s not including people that either clicked on the link to go to the Facebook page or the website.

In truth, this was for a well-established client, with a large Facebook following, and a high number of hits to the website, so not everyone will achieve the same results. However, it does prove that retarget marketing can be a new weapon in your armoury.

Why are you still reading this article? Go and get a camera and reveal your 3 reasons why I should get my teeth straightened by you!

For all you Lead Gen members out there, we can discuss this on our next monthly call.

Until next time

mike leach mpod

2017 SURVIVAL STRATEGY # 6 – INVESTING IN YOUR PEOPLE – PART 5

 2017 SURVIVAL STRATEGY # 6 –

INVESTING IN YOUR PEOPLE – PART 5 

From the desk of Tony Gedge 

mike leach mpodResult-A-Holic # 5 Mike Leach

“How I Generate 20,076 Website Clicks, 2,808 Prospect Calls, 636 Lead Capture Forms Filled In, 744 Webforms Completed, With An Average Website Conversion Rate of 13,08%. Quick Modelling of Online Success”

MPOD head online honcho Mike Leach, avid supporter of Liverpool, for his sins, is responsible for managing £124,112.16 on Facebook advertising and £279,967.78 on Google AdWords, that’s a total of £404,079.94.

LEAD GENERATION AND CONVERSION tactics and strategies, and insights that work best in today’s highly sceptical consumer dentistry market, especially as spending shrinks due to BREXIT…and exactly what every TEAM needs to be doing to double the number of website clicks, calls, lead capture forms filled in, webforms completed, and double your website conversion rate.

 

 

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Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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2017 SURVIVAL STRATEGY # 6 – INVESTING IN YOUR PEOPLE – PART 4

2017 SURVIVAL STRATEGY # 6 –

INVESTING IN YOUR PEOPLE – PART 4 

From the desk of Tony Gedge 

mhari-coxonResult-A-Holic #4  Mhari Coxon 

“How To Build A Predictable Leadership Model”

Tired of trying to lead your team, trying to let go and let ‘em get on with it, trying to listen with deaf ears, trying to get your people to measure their productivity without success…worried your best people will leave…looking for the feeling of security in an unsecure world?

Mhari Coxon former professional relations and patient insights for Philips will show you and your team a Predictable Leadership Model that has for over a decade, guaranteed loyalty of patients, people and newbies … beginning as a hygiene therapist and now working her magic with a Pharma company, Mhari returns to Treasure Map for the second time. And this is what she said on her Facebook page, “Can’t wait to be a speaker for this unorthodox effective marketing experience. You have to break through the noise. This is different. Many have come before and retired in a happy place.”

Find Out More About Treasure Map

Complete the form below or call 0113 827 2249 Discover More About Treasure Map Please add your details to the form below or call 0113 827 2249 Complete the form below or call 0113 827 2249

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MPOD: Marketing Pirates of Dentistry

Tel: 0113 827 2249  Email: talk2us@marketingpiratesofdentistry.com

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